Seasonal trends are fluctuations in search demand that occur during certain times of the year. For example, keywords related to Halloween, Christmas, or Valentine’s Day tend to spike in popularity during their respective seasons.
As an SEO expert, you can leverage these seasonal trends to boost your organic traffic, conversions, and revenue. By finding and covering the most relevant and profitable seasonal keywords for your niche, you can create timely and engaging content that attracts and satisfies your target audience.
But how do you find and cover seasonal trends for your keywords?
In this blog post, we will show you a step-by-step process that you can follow to optimize your SEO strategy for seasonal keywords. We will cover the following topics:
- Why seasonal keywords are important for SEO
- How to use Google Trends and other tools to find seasonal keywords
- How to analyze the competition and difficulty of seasonal keywords
- How to create a content calendar and plan your content around seasonal keywords
- How to optimize your content for seasonal keywords
- How to measure and improve your results with seasonal keywords
By the end of this blog post, you will have a clear understanding of how to find and cover seasonal trends for your keywords and how to use them to achieve your SEO goals.
Let’s get started!
Why Seasonal Keywords are Important for SEO?
Seasonal keywords are important for SEO because they reflect the changing needs and interests of your potential customers. By targeting seasonal keywords, you can:
- Increase your Visibility and Relevance in the Search Results
- Capture the Attention and Curiosity of your Audience
- Provide Useful and Timely Iinformation that Solves their Problems or Fulfills their Desires
- Build Trust and Authority in your Niche
- Encourage Social Sharing and Word-of-Mouth Marketing
- Generate more Leads, Sales, and Revenue
Seasonal keywords can also help you diversify your keyword portfolio and avoid keyword cannibalization. Keyword cannibalization is when you have multiple pages on your website that target the same or similar keywords, which can confuse the search engines and dilute your ranking potential. By targeting seasonal keywords, you can create unique and specific content that avoids overlapping with your existing pages.
However, not all seasonal keywords are created equal. Some may have more search volume, competition, or profitability than others. Therefore, you need to do proper keyword research and analysis to find the best seasonal keywords for your niche and goals.
How to Use Google Trends and Other Tools to Find Seasonal Keywords
One of the best tools to find seasonal keywords is Google Trends. Google Trends is a free tool that shows you how popular a keyword or topic is over time, across different regions, and in different categories.
You can use Google Trends to:
- Identify Seasonal Trends and Patterns in your Niche
- Compare the Popularity and Seasonality of Different Keywords
- Discover Related Keywords and Topics that are Trending
- Filter by Date Range, Location, Category, and Search Type
To use Google Trends, simply enter a keyword or topic in the search bar and explore the data. For example, if you enter “Halloween costumes” in Google Trends, you will see something like this:
As you can see, the keyword “Halloween costumes” has a clear seasonal pattern, with a peak in October every year. You can also see the related queries and topics that are popular or rising, which can give you more ideas for seasonal keywords.
Ahrefs Keyword Explorer
Another tool that you can use to find seasonal keywords is Ahrefs’ Keywords Explorer. Ahrefs is a paid SEO tool that provides comprehensive data and insights on keywords, backlinks, competitors, and more.
You can use Ahrefs’ Keywords Explorer to:
- Generate Thousands of Relevant Keyword Ideas for any Topic
- See the Search Volume, Keyword Difficulty, Click-Through Rate, and other metrics for each keyword
- Filter by Keyword Type, Search Volume, Difficulty, and other parameters
- See the Seasonality Score and Trend for each keyword
- Analyze the Top 10 Ranking Pages for each keyword
To use Ahrefs’ Keywords Explorer, simply enter a keyword or topic in the search bar and choose your target country.
For example, if you enter “Football” in Ahrefs’ Keywords Explorer, you will see something like this:
As you can see, the keyword “football” has a high seasonality score of 90, which means that it has a strong seasonal pattern, with a peak in December every year.
You can also see the search volume, keyword difficulty, click-through rate, and other metrics for this keyword.
You can also see the keyword ideas, the trend chart, and the top 10 ranking pages for this keyword.
There are many other tools that you can use to find seasonal keywords, such as Semrush, Moz, Keyword Surfer, and more.
You can use these tools to complement your keyword research and find more opportunities for seasonal keywords.
How to Analyze the Competition and Difficulty of Seasonal Keywords
Once you have a list of potential seasonal keywords, you need to analyze the competition and difficulty of each keyword. This will help you determine how hard it will be to rank for each keyword and how much traffic and revenue you can expect from each keyword.
Two main factors affect the competition and difficulty of seasonal keywords:
- Number and Quality of Competing Pages
- Search Intent of the Users
The number and quality of competing pages refer to how many other websites are targeting the same or similar seasonal keywords and how well they are optimized for SEO.
You can use tools like Ahrefs, Semrush, or Moz to see the number and quality of competing pages for each keyword.
You can also manually check the search results and analyze the following aspects of the competing pages:
- The Title, URL, and Meta Description of each page
- The Content Length, Format, and Quality of each page
- The use of Headings, Subheadings, Images, Videos, and other elements on each page
- The Internal and External Links on each page
- The Social Shares, Comments, and Engagement of each page
- The Domain Authority (DA), Page Authority (PA), and Backlink Profile of each page
The search intent of the users refers to the goal or purpose behind each search query. Search intent can be classified into four main types: informational, navigational, transactional, and commercial.
You can also manually check the search results and analyze the following aspects of the search intent:
- The Type and Format of the Results (e.g., web pages, images, videos, maps, etc.)
- The Features and Snippets of the results (e.g., featured snippets, people also ask, related searches, etc.)
- The Ads and Sponsored results on the results page
- The Queries and Topics that are related or similar to the keyword
By analyzing the competition and difficulty of seasonal keywords, you can prioritize the keywords that have the best balance between high demand, low competition, and high profitability.
You can also tailor your content and SEO strategy to match the search intent and expectations of your target audience.
How to Create a Content Calendar and Plan Your Content Around Seasonal Keywords
After you have selected the best seasonal keywords for your niche and goals, you need to create a content calendar and plan your content around them. A content calendar is a document or tool that helps you organize and schedule your content creation and publication.
You can use a content calendar to:
- Plan your content topics, titles, formats, and keywords
- Assign tasks and deadlines to your content team
- Track your content progress and performance
- Coordinate your content with your marketing campaigns and events
You can create a content calendar using tools like Google Calendar, Trello, Asana, CoSchedule, or ContentCal. You can also use a spreadsheet or a word processor to create a simple content calendar.
Here is an example of a content calendar for seasonal keywords:
Date | Topic | Title | Format | Keyword | Status |
---|---|---|---|---|---|
01/11/2024 | Halloween | How to Choose the Best Halloween Costume for Your Personality | Blog post | Halloween costumes | Draft |
08/11/2024 | Thanksgiving | The Ultimate Guide to Hosting a Stress-Free Thanksgiving Dinner | Blog post | Thanksgiving dinner | In progress |
15/11/2024 | Black Friday | The Best Black Friday Deals for Tech Lovers in 2024 | Blog post | Black Friday deals | Scheduled |
22/11/2024 | Christmas | How to Decorate Your Home for Christmas on a Budget | Blog post | Christmas decorations | Published |
When creating a content calendar and planning your content around seasonal keywords, you need to consider the following factors:
- The seasonality and popularity of each keyword
- The competition and difficulty of each keyword
- The search intent and expectations of each keyword
- The content gap and opportunity for each keyword
- The content length, format, and quality for each keyword
- The content promotion and distribution for each keyword
By creating a content calendar and planning your content around seasonal keywords, you can ensure that you create timely and relevant content that attracts and converts your target audience.
How to Optimize Your Content for Seasonal Keywords
Once you have created your content around seasonal keywords, you need to optimize it for SEO. SEO optimization is the process of improving your content and website to rank higher and drive more organic traffic from search engines.
You can optimize your content for seasonal keywords by following these best practices:
- Use your seasonal keyword in your title, URL, meta description, headings, and body text.
- Use synonyms, variations, and related keywords throughout your content to avoid keyword stuffing and increase your topical relevance.
- Use images, videos, infographics, and other visual elements to enhance your content and appeal to your audience.
- Use internal and external links to provide additional value and authority to your content.
- Use social sharing buttons, calls to action, and lead magnets to encourage engagement and conversion.
- Use schema markup, rich snippets, and structured data to increase your visibility and click-through rate in the search results.
By optimizing your content for seasonal keywords, you can improve your ranking and traffic potential and deliver a better user experience.
How to Measure and Improve Your Results with Seasonal Keywords
The final step in finding and covering seasonal keywords is to measure and improve your results. You need to track and analyze your content performance and SEO metrics to see how well you are achieving your goals and what areas you can improve.
You can measure and improve your results with seasonal keywords by using these tools and methods:
Google Analytics
Google Analytics is a free tool that helps you measure your website traffic, behavior, and conversion.
You can use Google Analytics to see how much traffic, bounce rate, time on page, and conversion rate your seasonal content is generating.
You can also set up goals and events to track specific actions and outcomes on your website.
Google Search Console
Google Search Console is a free tool that helps you monitor and optimize your website’s presence in Google’s search results.
You can use Google Search Console to see how many impressions, clicks, and click-through rates your seasonal content is getting.
You can also see the keywords, queries, and pages that are driving the most traffic to your website.
Ahrefs, Semrush, or Moz
These are paid SEO tools that provide more advanced and comprehensive data and insights on your website’s SEO performance. You can use these tools to see how your seasonal content is ranking for your target keywords, how many backlinks and social shares it is getting, and how it compares to your competitors.
Surveys and Feedback
Surveys and feedback are qualitative methods that help you understand your audience’s needs, preferences, and satisfaction. You can use surveys and feedback to collect direct input from your website visitors, subscribers, and customers. You can use tools like Google Forms, SurveyMonkey, or Typeform to create and distribute surveys and feedback forms.
By measuring and improving your results with seasonal keywords, you can identify your strengths and weaknesses and make data-driven decisions to optimize your SEO strategy and content marketing.
Conclusion
Seasonal keywords are a powerful way to boost your SEO performance and content marketing. By finding and covering the most relevant and profitable seasonal keywords for your niche, you can create timely and engaging content that attracts and satisfies your target audience.
In this blog post, we have shown you how to find and cover seasonal trends for your keywords in six steps:
- Why seasonal keywords are important for SEO
- How to use Google Trends and other tools to find seasonal keywords
- How to analyze the competition and difficulty of seasonal keywords
- How to create a content calendar and plan your content around seasonal keywords
- How to optimize your content for seasonal keywords
- How to measure and improve your results with seasonal keywords
We hope you have found this blog post useful and informative. If you have any questions or comments, please feel free to leave them below. We would love to hear from you!
Slug: how-to-find-and-cover-seasonal-trends-for-your-keywords
Meta description: Learn how to find and cover seasonal trends for your keywords in this comprehensive guide for SEO experts. Boost your organic traffic, conversions, and revenue with seasonal keywords. (159 characters)