YouTube is one of the most popular and influential platforms for content creation and consumption. With over 2 billion monthly active users and 500 hours of video uploaded every minute, YouTube offers a huge opportunity for creators to showcase their talent, share their passion, and reach a global audience.
However, growing a YouTube channel is not easy. It requires a lot of hard work, creativity, and consistency. You need to produce high-quality content that attracts and engages your viewers, and also promote your channel to gain more exposure and visibility.
There are two main ways to grow your YouTube channel: organic and paid. Organic growth means attracting subscribers without spending any money, while paid growth means investing money to boost your channel’s performance.
In this article, we will explore both organic and paid strategies to grow your YouTube channel and provide some tips and best practices to help you succeed.
Organic Method to increase Youtube Subscribers and Views
Organic strategies are the ones that you can implement without spending any money. They rely on your content quality, optimization, and engagement to attract and retain subscribers.
Here are some of the most effective organic strategies to grow your YouTube channel:
- Create engaging and informative content
- Optimize Video Titles, Descriptions, and Tags with Keywords
- Encourage Viewers to Subscribe your Channel
- Design Eye-Catching Thumbnails of your Video
- Collaborate with other Influencers, Creators & Channels
- Use YouTube Shorts for your Audience
Create engaging and informative content
Your content is the core of your channel. It should be interesting and informative to your target audience. Make sure to research your audience’s interests and create content that caters to their needs. You can use tools like YouTube Analytics, Google Trends, and Keyword Planner to find out what topics and keywords are popular and relevant to your niche.
Optimize Video Titles, Descriptions, and Tags with Keywords
Your video titles, descriptions, and tags are the main factors that determine how your videos rank on YouTube and how they appear in search results and recommendations. Use relevant keywords in your video titles, descriptions, and tags to make it easier for people to find your content. You can use tools like TubeBuddy, VidIQ, and Keyword Tool to find the best keywords for your videos.
Encourage Viewers to Subscribe your Channel
One of the most important metrics for YouTube growth is your subscriber count. Subscribers are loyal fans who watch your videos regularly, and like, comment, and share them. To increase your subscriber count, ask your viewers to subscribe to your channel at the beginning and end of your videos. You can also add a call-to-action button in your videos to encourage subscriptions. You can also create a channel trailer that showcases your channel’s value proposition and invites viewers to subscribe.
Design Eye-Catching Thumbnails of your Video
Your video thumbnail is the first impression that people see when they come across your video. It can make or break your click-through rate (CTR), which is the percentage of people who click on your video after seeing it. Make sure to design an eye-catching thumbnail that accurately represents your video content. You can use tools like Canva, Snappa, and Adobe Spark to create stunning thumbnails for your videos.
Collaborate with other Influencers, Creators & Channels
Collaborating with other creators in your niche can help you reach a wider audience and gain more subscribers. You can cross-promote each other’s channels, feature each other in your videos, or create a joint project. You can also join YouTube communities and groups to network with other creators and find potential collaborators.
Use YouTube Shorts for your Audience
YouTube Shorts is a new feature that allows you to create short-form videos of up to 60 seconds. These videos can help you increase your reach and attract new subscribers, as they appear on the Shorts shelf, which is a dedicated section on the YouTube app and website. You can use YouTube Shorts to showcase your personality, tease your longer videos, or create viral content.
Paid but Real Strategies to Increase YT Subscribers and View
Paid strategies are the ones that require you to spend money to grow your YouTube channel. They can help you boost your channel’s performance, visibility, and revenue.
Here are some of the most effective paid strategies to grow your YouTube channel:
- Run YouTube Ads and Campaigns
- Offer exclusive content
- Create a membership program
- Use influencer marketing
- Offer giveaways and contests
Run YouTube Ads
YouTube Ads are the ads that appear on YouTube videos, search results, and homepage. You can use YouTube Ads to reach a wider audience and promote your channel to people who are interested in your content. You can choose from different types of ads, such as skippable and non-skippable video ads, display ads, overlay ads, and bumper ads. You can also target your ads based on various criteria, such as demographics, interests, keywords, and topics. You can use tools like Google Ads and YouTube Studio to create and manage your YouTube Ads campaigns.
Offer exclusive content
Offering exclusive content to your subscribers can help you retain your existing subscribers and attract new ones. You can create content that is only available to your subscribers, such as behind-the-scenes, Q&A, live streams, or bonus videos. You can also offer perks and rewards to your subscribers, such as shoutouts, merchandise, or discounts. You can use tools like Patreon, YouTube Memberships, and Buy Me a Coffee to create and offer exclusive content to your subscribers.
Create a membership program
Creating a membership program can help you monetize your channel and offer additional benefits to your subscribers. You can create different tiers of membership, each with its price and perks. You can offer access to exclusive content, community features, badges, emojis, and more. You can use tools like YouTube Memberships, Patreon, and Substack to create and manage your membership program.
Use influencer marketing
Partnering with influencers in your niche can help you reach a wider audience and gain more subscribers. Influencers are the people who have a large and engaged following on social media platforms, such as YouTube, Instagram, TikTok, and Twitter. You can collaborate with influencers to create sponsored content, reviews, testimonials, or giveaways. You can also ask influencers to mention your channel or link to your videos in their content. You can use tools like FameBit, AspireIQ, and Upfluence to find and connect with influencers in your niche.
Offer giveaways and contests
Offering giveaways and contests can help you attract new subscribers and retain your existing ones. You can offer prizes that are relevant to your niche, such as products, services, or experiences. You can also ask your participants to perform certain actions, such as subscribing to your channel, liking your videos, commenting on your videos, or sharing your videos. You can use tools like Gleam, Rafflecopter, and KingSumo to create and run your giveaways and contests.
Conclusion
Growing a YouTube channel is a challenging but rewarding endeavor. It requires a lot of creativity, consistency, and strategy. You can use both organic and paid strategies to grow your YouTube channel, depending on your goals, budget, and resources. By following the tips and best practices we shared in this article, you can increase your subscriber count, views, engagement, and revenue. We hope you found this article helpful and informative. If you did, please subscribe to our channel and share this article with your friends. Thank you for reading and watching. See you in the next video! 🙌
